Why your website needs a makeover?

You’re proud of your website. You worked day in and day out with the website design company to come up with this website. And then one fine day, the website design company handed over the website to you, and since that day you kept checking out and admiring your website.

But, this was years back.

You may have not realized but your website has turned outdated. Do not believe our words? Try pulling out the website on your smart phone or on your newly bought tablet. And there you’ll see what I am talking about.

The world of your customers has gone mobile; they are increasingly using their smart phones to go to Google and search for products and services that they are interested into. So, what if they land on your website while searching for the products and/or services that you provide? Would they stop at your website? Or, would they leave your website and move to your competitor’s?

Modern websites are built with responsive technology, which enables the websites fit to different devices and screen resolutions. Whether you pull up your website on a smart phone, on a tablet, or on a pc/laptop, they’ll fit all quite gracefully. Traditional websites do not have such features, and thus they look messed up when you try to pull them on small devices.

If you have anything to do with Google; if your customers have smart phones and tablets; if your customers search you through Google searches; then you should have to have a website that is responsive. And for that you need to get in touch with some of the leading website design companies in Delhi.

Arrange meetings with 3-4 leading website design companies in Delhi, and see what they have to offer. Compare their services and quotes, and then decide which one makes more sense to you.

Search engine optimization in India – the new rules of Google

SEO is no longer what it once used to be. SEO has changed, almost completely.

India is somehow closely related to search engine optimization thing as hundreds and thousands of companies from US, UK, Canada, and Australia outsourced their SEO projects to India based digital media agencies.

With the newly released ‘bird’ – Hummingbird – Google changed the rules of the game forever. Unlike Panda and Penguin, Hummingbird is not just an update; it is a whole new search algorithm that Google has adopted for better used experience.

The focus is now on content (though it was always there) more than ever. The focus is now on smartphone users as well, who tend to search more through their smart phones using ‘voice search’ feature.
These new developments have led to the formation of new rules for search engine optimization in India.

First and foremost, the content – which you’ll put up on your website or publish as blogs posts or articles or press releases – must be of great quality and user friendly.

Second, and equally important, only fair and best SEO practices must be followed while promoting a website on SERPs, or search engine result pages of Google, Yahoo, and other search engines.

Third, the businesses have to have a rock-solid presence on social media outlets such as Facebook, Twitter, Google Plus, and Pinterest. It’s here that you can personally connect with your existing as well as potential customers and build relationships that last.

Only if these three rules are well taken care of, a website owner or digital media agency will never have to worry about the frequent updates by Google. Only if these three rules are well taken care of, the website will never lose its worth and attraction.

Can a full creative digital agency increase business for a healthcare major?

Yes, it can. Take any hospital for example, and you’ll find their websites. Strong chances are that they also have their presence on social media outlets such as Facebook and Twitter.

The question that arises here is: why they are getting their websites and social media pages built by full creative digital agencies? It’s because the website is their one of the most effective selling tool. It’s because their websites help them reach to the remotest corners of the world, and build a relationship of trust with them. Patients and their families these days are turning to Internet to find the best hospital/clinic for their treatments; therefore hospitals also have to be there, with easy to use and easy to understand websites.

Even if a hospital has an existing website, but is not getting much business out of it, it can consider re-designing the website. The best solution, however, would be a complete re-vamp. This means penning down all new content for the website pages, uplifting the very look and feel of the website, and using the trusted technologies so that the website pages load quickly. The navigation of the site should be such that a new visitor finds all the information he is looking for with great ease. A full creative digital agency in Delhi would ensure this and much more.

A full creative digital agency in Delhi would also help a hospital make the most out of social media. Just think about it: the agency would create a page for the hospital, run contests and post informative and interesting posts to increase its fan base, and divert the traffic to the corporate website of the hospital. The more the hospital interacts with its patients, and their families, the more benefits it is likely to accrue.

How to choose a good full creative digital agency in Delhi?

There must be hundreds of agencies out there. And, they all claim to be the best in their trade. But, you better not believe them all. Go for a full service digital agency that has been around in the business for long years. Go for the one that has relevant experience in building sites and social media pages for the hospitals, and have created success for them.

In the end, what is most important is that you tell them what exactly you do, and what you want to see on your website, and how you want to see that. The full creative digital agency in Delhi would listen to you, and in fact offer you better than what you were looking for; after all, it is the specialist and has handled similar projects in the past.